For estheticians

Websites for estheticians.

This is where FoundCraft started. My wife opened her esthetics studio, and I spent three months making sure people nearby could find her. I build the same thing for you: a site of your own, a complete Google listing, and a booking button that goes to the app you already use.

From $49/mo + $149 setup. Free sample first, no credit card.

Get a free sample site See pricing

The Quiet Skin

The studio I learned on

Natcha opened The Quiet Skin in the Fox Valley with good training, a booking app and an Instagram account. Hardly anyone found her through Google.

She opened in June 2026 and took her first client that month. Her studio is at 4933 North Thistle Lane, Appleton, WI 54913. I did the work from July through September 2026: a website of her own, a complete Google Business Profile, and the same details everywhere her studio is listed. By the end of September she had 30 regular clients, and referrals are still coming in.

Full disclosure: Natcha is my wife, and The Quiet Skin is her business, so this isn't a paying client's result. It's the only result I quote until clients tell me I can share theirs.

What people nearby type in

Skin care searches are specific. Someone looking for dermaplaning won't click on a page that only says "facials," so each service you offer gets named the way people search for it.

facial near me
acne facial
dermaplaning
chemical peel
brow lamination
lash lift and tint
Brazilian wax

What goes on your site

Each treatment with its price and how long it takes, plus what it's good for and who it isn't right for. That last part matters more than people think. It saves you awkward consults, and it's the kind of plain answer Google and AI tools like to quote.

Your treatments, grouped the way your menu is
How to prepare and what aftercare looks like
The product lines you use or sell
Your own photos of the room, and before-and-afters only with your client's written OK

What an esthetician can offer, peels and microneedling especially, depends on your state. I write your services the way your license allows and leave out anything it doesn't.

Which level fits

If you have a short menu, Found covers it: one page, up to 12 services, $49 a month plus $149 setup. Most estheticians with a full menu, a policies page and gift cards end up on Booked, at $109 a month plus $249 setup. Booked also comes with printable pieces, like a review QR card for your checkout counter.

Compare the levels

Questions estheticians ask

Do I need a website if I'm on GlossGenius or Vagaro?

Keep the app. It's good at bookings. But your booking page belongs to the app, and Google treats it that way. Your own site is the page Google ties to your listing, with your services, hours and story on it.

I'm in a suite. Can I have my own Google listing?

Usually, yes, as long as you have your own business name and phone number and clients come to you there. I'll check your setup before we start.

Can you use my Instagram photos?

Yes, the ones you took, and I'll ask which ones. Where you don't have a photo, I use free stock photos. I won't post a client's face without their written permission.

Free, no commitment

See your business with its own website

Tell me about your business and I'll build a private sample website for it, the same kind I build for clients. I'll send you a link in about two business days.

Built from your Google listing and booking page
Only you can open it
No credit card, and you don't owe me anything